Archive for the ‘Trousers’ Category

Fashion & Style News: Gap Launches Premium Pants Collection

April 21, 2010

 Just when you thought you Gap couldn’t come up with anything to top their Gap 1969 denim initiative, they go and come up with something else. The San Francisco based retailer is introducing a new line of men’s and women’s pants, a premium collection for those of us with more discerning tastes.

The pants are deemed more suitable for elegant affairs, such as the after-hour cocktail party where looking your best is a requirement not an option.

Gap Designer Patrick Robinson spent months perfecting the collection to make the garments look “four or five times it’s price”. These aren’t pants for throwing on and running out of the house. These are the pants that will hang in that special section of your closet with clothes you wear to turn heads.

The price tag for the Gap Premium Pants Collection is astonishingly reasonable at $49.50 t0 $59.50 a pair. The women’s collection includes the stylish Really Skinny fit as well as the Boyish fit, a flared trouser, and curvy fit for those with a little bit more cushion.

Add-ons will include sheer white blouses, cozy cashmere sweaters, leather and shearling aviator jackets and peep-toe wedges designed by Pierre Hardy. The Gap Premium Pants Collection advertising campaign will launch in glossies as early as September for women and February for men.

(Photo courtesy of WWD.com)

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