Archive for the ‘Spanx’ Category

Fashion & Style News: Celebrities Boost Shapewear

April 20, 2010
 Rihanna sees the big picture in shapewear.

The mere mention of shapewear can fall on deaf ears, but celebrities have been the driving force behind an increase in sales. Thanks to people like Oprah, who remarks about her Spanx and  Rihanna and Beyonce, who performed at the Grammys and American Music Awards respectively, in shapewear inspired garments, have helped brands are seeing an increase in sales.

Shapewear trends have also been popularized by television shows like Mad Men and HBO’s Diary of a Call Girl. Magazines like Harper’s Bazaar offer tips on how to build undergarment wardrobes and many women are adding all-in-one body shapers, control camis, waist cinchers and all-in-one body shapers to their undergarment wardrobes.

Among the popular brands, Spanx, Slimpressions, Jockey, Flexees and Body Wrap. Stores are also rushing to include larger size shapewear in sizes up to XXL. As people become more body-conscious, shapewear is bound to see even more sales.

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