Archive for the ‘Social Media’ Category

Beauty: Bobbi Brown’s New Social Media Campaign

January 13, 2010

Bobbi Brown Cosmetics is introduced the Pretty Powerful campaign by way of a Twitter press conference yesterday. The press conference included a Q and A with beauty bloggers and Twitter followers.

The site launched at bobbibrowncosmetics.com/prettypowerful features photos of 50 real women of all different complexions with before and after pictures. Visitors can review video portraits, face charts, application tips and a behind-the-scenes look of the Pretty Powerful campaign.

On January 19th the site will begin accepting entries for Bobbi’s Pretty Powerful contest. The contest will ask consumers how Bobbi Brown makes them go from pretty to powerful. fifteen winners will be selected, and they will receive the Bobbi Brown Color Strips Collection. The selected 15 will also make another video for the contest to be judged by consumers in March.

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Fashion & Style News: Gucci Launches iPhone/iPod Touch Application

October 21, 2009

iPhone and Gucci lovers will love this. The brand has launched its new iPhone/iPod Touch application today.

The free application features a 24-hour music channel, hotel and restaurant tips, playlists, and the Mark Ronson designed turntable mixer. The application also gives users an opportunity to purchase an exclusive edition model from the Ronson sneaker collection when the Gucci Icon-Temporary store opens in their respective city.

The debut of the iPhone/iPod Touch application comes on the heels of the launch of the Gucci Eyeweb site to promote the new sunglasses collection for 18 to 25 year-olds. The global, multilingual social networking site allows users to upload photos and shre via Facebook and Twitter.

Gucci will update the iPhone/iPod Touch application with company news, photos, and ad campaigns.

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Fashion & Style News: Gucci Introduces Guccieyeweb.com

October 19, 2009

Gucci eyewear lovers can get their kicks at the brand’s new microsite, Guccieyeweb.com. The interactive social media site invites viewers to reflect and connect.

The site is part of a new ad campaign to launch a new collection of eyewear for the digital generation of 18 to 25 year-olds. The multilingual social networking site will allow customers to upload and share their own photos over a 3-D image of the sunglasses.

Guccieyeweb users can city hop from New York, London, Milan, Tokyo, Paris, or Berlin. They can also share uploaded photos via Twitter and Facebook.

Come November the site will swap the $220 sunglasses for ski goggles so users can upload winter and holiday snapshots.

www.Guccieyeweb.com

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