Archive for the ‘J. C. Penney’ Category

Fashion & Style News: Penney’s Prepares to Roll Out Mango

December 2, 2009

Mango, the line endorsed by actress Penelope Cruz and her sister Monica is headed to JC Penney‘s. Mango’s appearance at Penney’s will be the largest of its kind. The collection will feature casual and career sportswear and accessories.

The Barcelona-based line has proved to be a successful brand worldwide with nearly 100 stores in 94 countries. The U.S. houses a mere 12 stores but Mango is holding it’s own, competing with the likes of Zara and H&M.The Penney’s deal will allow the brand to expand it’s U.S. market and give customers European inspired fashions. MNG by Mango will also provide a boost in Penney’s contemporary women’s department.

The collection will include jeans, tees, woven tops, dresses and careerwear. Prices have not been determined but will likely be comparable to the current contemporary brands J.C. Penney’s houses.

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Fashion & Style News: Olsen Twins Invade JC Penney

October 26, 2009

Ashley and Mary-Kate Olsen are the newest celeb designers to strike an exclusive deal with JC Penney. Their new contemporary junior collection Olsenboye will be exclusive to the store.

JC Penney is shipping the line to approximately 600 store nationwide as early as February. Limited selections of the line will go on sale November 6th on in 50 stores, and the Manhattan flagsship store. Olsenboye will join other junior contemporary brands such as Bisou Bisou, I (Heart) Ronson, Allen B., Oxford & Regent and Twelfth of Eleven.

The Olsens are targeting a younger market in hopes who still wants the association with luxury brands. The twins The Row brand is currently sold in luxury stores across the country. Penney’s itself is working to attract younger customers and recently launched their own junior contemporary line.

Olsenboye will launch full throttle in the spring and include broadcast spots, Facebook and Twitter marketing; and an interactive digital campaign.

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