Archive for the ‘H and M’ Category

Fashion & Style News: Jimmy Choo to Hit H&M Stores Soon

October 29, 2009

November marks the debut of the Jimmy Choo for H&M collection. Tamara Mellon, founder and designer of the Jimmy Choo brand confessed to having a tough time designer a lower-end collection for H&M customers. Jimmy Choo is hardly a brand associated with affordability, but it remains a favorite among shoe fashionistas and influential people like Michelle Obama.

Jimmy Choo for H&M will not only include shoes and accessories but clothes as well. At the urging of H&M execus, Mellon agreed to create an apparel collection for H&M customers, giving the fashion-conscious on a budget a chance to experience the brand.

Sequin-covered dresses with plunging necklines, one-shoulder suede mini-dresses and faux-fur vests and boxy zipped cardigans are sure to delight the party girls while the equally edgy shoes are high-heeled, over the knee (boots) and gladiator worthy.

The collection hits more than 200 H&M stores on November 14th.

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Fashion & Style News: Sonia Rykiel to Design for H&M

September 28, 2009

Sonia Rykiel, whose clear belt was in demand everywhere after Michelle Obama wore it on the cover of O Magazine, is the newest designer to collaborate with H&M. Rykiel will design a lingerie collection for winter 2009 which will go on sale as early as December 5th.

For spring 2010, Rykiel will design a knitwear collection for women and girls as well as a line of accessories. The collection will go on sale in February of 2010.

Photo: Rihanna at a Sonia Rykiel fashion show.

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