Archive for the ‘Gap’ Category

Fashion & Style News: Gap Launches Premium Pants Collection

April 21, 2010

 Just when you thought you Gap couldn’t come up with anything to top their Gap 1969 denim initiative, they go and come up with something else. The San Francisco based retailer is introducing a new line of men’s and women’s pants, a premium collection for those of us with more discerning tastes.

The pants are deemed more suitable for elegant affairs, such as the after-hour cocktail party where looking your best is a requirement not an option.

Gap Designer Patrick Robinson spent months perfecting the collection to make the garments look “four or five times it’s price”. These aren’t pants for throwing on and running out of the house. These are the pants that will hang in that special section of your closet with clothes you wear to turn heads.

The price tag for the Gap Premium Pants Collection is astonishingly reasonable at $49.50 t0 $59.50 a pair. The women’s collection includes the stylish Really Skinny fit as well as the Boyish fit, a flared trouser, and curvy fit for those with a little bit more cushion.

Add-ons will include sheer white blouses, cozy cashmere sweaters, leather and shearling aviator jackets and peep-toe wedges designed by Pierre Hardy. The Gap Premium Pants Collection advertising campaign will launch in glossies as early as September for women and February for men.

(Photo courtesy of

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Fashion & Style News: Gap Co-Founder Dies at 81

September 29, 2009

Oh the talented folks that come from the Bay Area…Gap founder Donald Fisher passed away Sunday at 81 at his home in San Francisco.

My early memories of Gap are fond ones. I can recall my days of catching the 40 bus from Oakland to Berkeley just to shop at the Gap near Cal’s campus. One summer I bought a striped shirt in three colors, along with a pair of white shorts, and a matching pair of shoes. I showed up at the Pleasanton fair with my striped shirt on alongside two of the guys from my neighborhood and we posed for pictures to show off our excellent taste! My button-up black leather jacket that I wore all through college at Southern University was one of my favorite items I purchased from the store.

It is amazing how a single idea can take on a life of its own. Gap has been in my life for years, my mother was a huge fan of Banana Republic before it became Banana Republic. Don Fisher proved that even with no retail experience that a passion for something exceeds a formal skill. If you can dream it you can do it and he and Doris did it.

The Chocolate Fashion Blog thanks the Fisher family and the Gap Inc., family for dressing us over the years. We look forward to more from you.

Photo: Doris and Don Fisher in 1969.

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Parties and Events: Gap 1969 Jean Shop Grand Opening

August 7, 2009
Halle Berry

Gabriel Aubry & Halle Berry

Rutina Wesley

Halle Berry & designer Patrick Robinson

Rutina Wesley with designer Patrick Robinson

Gap held it’s grand opening for the new Gap 1969 Jean Shop on Robertson Boulevard. The Gap 1969 was relaunched for it’s 40th Anniversary selvage denim collection. The jeans have a $70 price point and include skinny, straight-leg and boyfriend styles. The collection was designed by Gap’s vice president of design, Patrick Robinson is effort to make Gap a sound force in denim again.

Gap 1969 Jean Shop
108 N. Robertson Blvd.
Los Angeles, CA 90048
(310) 285-1880

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