Archive for the ‘Fragrances’ Category

Beauty: Coach Introduces it’s New Girl Poppy

June 1, 2010
 Coach’s New Girl Gets it Poppy!
Set to launch in July, Coach’s new fragrance Poppy is set to solidify the brands fragrance portfolio this summer. Poppy will be the first Coach fragrance to launch in department and specialty stores. Traditionally Coach fragrances have been sold in their stores, thus creating a smaller market for sales. 

Poppy will head straight to stores including Bloomingdale’s, Nordstrom, Macy’s and Sephora in July. The fruity blend has top notes of bright cucumber flower petals, juicy mandarin and bright baby freesia buds. At the heart is a blend of petally jasmine, pink water lily, Southern gardenia and crème brûlée. The drydown is a mix of  cedarwood, bleached sandalwood, lush vanilla and whipped marshmallow.

Poppy will retail for $60 for a 1.7 ounce eau de parfum bottle, $38 for a purse spray, and $35 for a 5 ounce body lotion.

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Beauty: Calvin Klein’s New Beauty

May 7, 2010
 Beauty is in the eye of the beholder.

Calvin Klein, the man behind some of the most popular fragrances in the world is introducing his latest scent, Beauty. The fragrance, which will make its formal debut in October will is deemed to be the scent for the Calvin Klein collection.

Unlike the brand’s hot sellers like Euphoria (my favorite) and Obsession, Beauty will be presented as a timeless classic. It’s advertising is even a little more subtle than the previous Calvin Klein fragrance ads. The spokesmodel Diane Kruger will appear in ads fully-clothed.

Coty Prestige, who holds the license for the fragrance is targeting the scent toward a more upscale audience. The company wanted a luxurious fragrance with global appeal. The success of Euphoria will give Beauty a run for the money. The scent was largely successful nationally and globally.  A striking concoction of ambrette seeds, heart of jasmine and a drydown of cedarwood make up the Beauty scent.

Beauty will be available in three sizes:  1 oz. for $50, 1.7 oz. for $65 and 3.4 oz. for $85. A 200-ml. bath and shower creme will retail for $34, while the same size body lotion will go for $42. The egg shaped bottle is made of glass and encased in a metallic silver shell.  The packaging will have a glossy white finish with a silver halo. The scent will be sold in about 2,500 department and specialty stores nationwide, globally, in about 80 markets.

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Beauty: Mary J. Blige’s My Life Fragrance

April 30, 2010
 Mary’s life is the inspiration for her new fragrance.

Mary J. Blige will introduce her new fragrance My Life in a partnership with Carol’s Daughter. My Life is named for her classic 1994 album, in my opinion her best to date. The album also remarked the transformation of Blige, who at the time had experienced a number of pains and joys in her life.

My Life will launch in a rather nontraditional format (for a fragrance anyway) through HSN on July 31. The fragrance has top notes of gardenia petals, Bartlett pear and white freesia. At the heart is tuberose, blooming jasmine, gold lily and apricot flower, with a drydown of cashmere woods, sesame, praline,  and incense. A 1.7 oz. bottle will sale for $46 along with  coordinating clutch purse.

Blige joins other popular musical divas who have fragrances including Queen Latifah, Jennifer Lopez, Celine Deon, and Beyonce. In addition to loving fragrances, Blige is known to rock her signature big earrings and larger-than-life sunglasses. But will she enter the clothing arena? Maybe.

She partnered with designer  Catherine Malandrino to design t-shirts in support of her charity FFAWN. But Blige would rather do denim, creating a line where the average price tag is $300. She’s had meetings on the subject but hasn’t made a formal decision. In the meantime Blige is prepping for a  role as Nina Simone, for which she is studying French. Oui, that should be interesting.  The film is set to hit theaters in 2012.

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Beauty: Avon Adds Keri Hilson to Beauty Roster

April 14, 2010
 True beauty always shines.

The beautiful and talented singer/songwriter Keri Hilson has been called by beauty giant Avon to appear in ads as their new spokesperson. Hilson was seen frequently at runway during fashion week and will replace Jennifer Hudson in a series of advertisements for the Imari fragrance.

Avon has used as number of celebs for its advertising campaigns including Zoe Saldana who is the face of the Eternal Magic fragrance. With Hilson, Avon is hoping to tap a younger, fresher market. It will be the first endorsement deal for Hilson who is set to do partake in a a two-day photo shoot at Manhattan’s Chelsea Piers with newly acquired celebrity makeup artist Paul Innis. The photos will debut in an upcoming Avon catalogue.

Hilson is back in the studio working on her second album, due out later this year.

Beauty: Kate Spade’s Twirl

April 9, 2010

Kate Spade New York is introducing a second women’s fragrance this fall. Twirl, set to hit stores in September, captures the spirit of the Kate Spade consumer, the woman who loathes boredom is isn’t too fussy. Although the brand was initially known for its handbags, consumers have viewed Kate Spade as a lifestyle brand. The company continues to live up to those expectations.

The brand now includes clothing, accessories, shoes, jewelry, eyewear, fragrances and home goods. The whimsical scent starts with a mix of blackberry, pink watermelon and red currant; followed by orange blossom, star jasmine, sweet magnolia, musk and French macaroon.

The fragrance will include eau de parfum in 1.7 oz. for $65 and a 3.4 oz. for $80, and a 0.25 oz. roller ball for $18.  A 5 oz. body cream will sell for for $45; a 6.7 oz. body lotion for $40 and a 6.7 oz. shower gel for $35. 

Twirl will be sold in approximately 1800 department and specialty stores.

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Beauty: Kimora’s Dares You with Her New Fragrance

April 6, 2010

That fabulous chick Kimora Lee Simmons is launching her fifth fragrance Dare Me. Dubbed a call to action for it’s wearers, Dare Me is a bold, vivacious scent, true to its namesake.

Top notes of magnolia and island coconut, as well as a heart of Southern honeysuckle and African white milkwood with a drydown of sandalwood and creme de musk finish off the scent. Ultimately the scent is fruity but not excessively so. (I just hope it’s better than this horrible cologne I’m smelling on this plane…Sorry y’all my senses are bleeding!)

Dare Me will be available at mass market retailers such as Walgreen’s, Target and Kohl’s. Young adults and twentysomethings will be fond of this scent, and the price point will be just right for those budgets.  The 1 oz. bottle will ell for $28 while the 15ml will go for $17 and the travel size for $17.99.

June will kick-off Dare Me advertising initiatives with print ads running in beauty and lifestyle magazines.

Stay tuned to win a bottle of Dare Me from The Chocolate Fashion Blog!

Beauty: DKNY Goes Pure

February 6, 2010

The latest fragrance from the Donna Karan empire is PureDKNY. The new scent is combining naturalism with philanthropy. It has partnered with CARE to support the women of Uganda and educate consumers on the importance of breaking the cycle of poverty.

CARE has been helping the women of Ugnda since 1969 and has also helped women start small businesses and make a difference in their communities. The PureDKNY fragrance has Ugandan vanilla as well as dewdrop, lotus flower, Bulgarian rose, jasmine, freesia and lush orchid.

PureDKNY will hit stores internationally in the coming weeks and the U.S. in July. It will come in three sizes: 1 oz, 1.7, and 3.4 oz sizes for $42, $60 and $80 respectively. The collection will also include a $38 body butter. The ad campaign will include television and print.

Beauty: Beyonce Hosts Fragrance Launch Party Today

February 3, 2010

Coming off a high of winning six Grammy Awards, singer Beyonce Knowles is turning up the heat with a launch party for her new fragrance aptly titled, Heat. The singer appeared at Macy’s Herald Square today to sign autographs and promote the new fragrance.

The after party has already gotten underway and includes a guest list of her hubby Jay-Z, former Destiny’s Child bandmate Michelle Williams, Iman, David Bowie, Alicia Keyes, Usher and her personal cheerleader Kanye West (sorry couldn’t resist). The fragrance went on sale at the end of January.

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Beauty: Halle Berry’s Pure Orchid

January 15, 2010

Halle Berry is launching her second fragrance, Pure Orchid. the success of her debut scent Halle (the fragrance spent six months at the top of women’s fragrance sales), Berry wanted to celebrate her second year with Coty with a new fragrance.

The fragrance has top notes of crisp Italian lemon, papaya nectar, jungle cactus flower; at the heart is Masdevallia Orchid, blackberry creme and star anise; a drydown of sequoia, patchouli and tonka bean. Pure Orchid will go on sale in February and will be sold in 0.5 and 1 ounce bottles for $17 and $28 respectively.

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CFB Photos: Zoe Saldana for Avon’s New Fragrance

January 12, 2010

Zoe Saldana has been sanctioned as the spokesperson for Avon’s new fragrance Eternal Magic. This photo of her is absolutely stunning.