Archive for the ‘Celebrity Fragrances’ Category

Beauty: Mary J. Blige’s My Life Fragrance

April 30, 2010
 Mary’s life is the inspiration for her new fragrance.

Mary J. Blige will introduce her new fragrance My Life in a partnership with Carol’s Daughter. My Life is named for her classic 1994 album, in my opinion her best to date. The album also remarked the transformation of Blige, who at the time had experienced a number of pains and joys in her life.

My Life will launch in a rather nontraditional format (for a fragrance anyway) through HSN on July 31. The fragrance has top notes of gardenia petals, Bartlett pear and white freesia. At the heart is tuberose, blooming jasmine, gold lily and apricot flower, with a drydown of cashmere woods, sesame, praline,  and incense. A 1.7 oz. bottle will sale for $46 along with  coordinating clutch purse.

Blige joins other popular musical divas who have fragrances including Queen Latifah, Jennifer Lopez, Celine Deon, and Beyonce. In addition to loving fragrances, Blige is known to rock her signature big earrings and larger-than-life sunglasses. But will she enter the clothing arena? Maybe.

She partnered with designer  Catherine Malandrino to design t-shirts in support of her charity FFAWN. But Blige would rather do denim, creating a line where the average price tag is $300. She’s had meetings on the subject but hasn’t made a formal decision. In the meantime Blige is prepping for a  role as Nina Simone, for which she is studying French. Oui, that should be interesting.  The film is set to hit theaters in 2012.

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Beauty: Avon Adds Keri Hilson to Beauty Roster

April 14, 2010
 True beauty always shines.

The beautiful and talented singer/songwriter Keri Hilson has been called by beauty giant Avon to appear in ads as their new spokesperson. Hilson was seen frequently at runway during fashion week and will replace Jennifer Hudson in a series of advertisements for the Imari fragrance.

Avon has used as number of celebs for its advertising campaigns including Zoe Saldana who is the face of the Eternal Magic fragrance. With Hilson, Avon is hoping to tap a younger, fresher market. It will be the first endorsement deal for Hilson who is set to do partake in a a two-day photo shoot at Manhattan’s Chelsea Piers with newly acquired celebrity makeup artist Paul Innis. The photos will debut in an upcoming Avon catalogue.

Hilson is back in the studio working on her second album, due out later this year.

Beauty: Kimora’s Dares You with Her New Fragrance

April 6, 2010

That fabulous chick Kimora Lee Simmons is launching her fifth fragrance Dare Me. Dubbed a call to action for it’s wearers, Dare Me is a bold, vivacious scent, true to its namesake.

Top notes of magnolia and island coconut, as well as a heart of Southern honeysuckle and African white milkwood with a drydown of sandalwood and creme de musk finish off the scent. Ultimately the scent is fruity but not excessively so. (I just hope it’s better than this horrible cologne I’m smelling on this plane…Sorry y’all my senses are bleeding!)

Dare Me will be available at mass market retailers such as Walgreen’s, Target and Kohl’s. Young adults and twentysomethings will be fond of this scent, and the price point will be just right for those budgets.  The 1 oz. bottle will ell for $28 while the 15ml will go for $17 and the travel size for $17.99.

June will kick-off Dare Me advertising initiatives with print ads running in beauty and lifestyle magazines.

Stay tuned to win a bottle of Dare Me from The Chocolate Fashion Blog!

Parties & Events: Beyonce’s Fragrance Heat Press Conference & After Party

February 3, 2010

Beyonce hosted a press conference and party for her new fragrance Heat in NYC last night. Guests got a preview of the fragrance collection as well as an opportunity to mingle and play with the star and guests. 

 Beyonce with mother Tina…
…and sister Solange.
Former Destiny’s Child bandmate, Michelle Williams.
Atmosphere shots.

Beauty: Beyonce Hosts Fragrance Launch Party Today

February 3, 2010

Coming off a high of winning six Grammy Awards, singer Beyonce Knowles is turning up the heat with a launch party for her new fragrance aptly titled, Heat. The singer appeared at Macy’s Herald Square today to sign autographs and promote the new fragrance.

The after party has already gotten underway and includes a guest list of her hubby Jay-Z, former Destiny’s Child bandmate Michelle Williams, Iman, David Bowie, Alicia Keyes, Usher and her personal cheerleader Kanye West (sorry couldn’t resist). The fragrance went on sale at the end of January.

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Beauty: Halle Berry’s Pure Orchid

January 15, 2010

Halle Berry is launching her second fragrance, Pure Orchid. the success of her debut scent Halle (the fragrance spent six months at the top of women’s fragrance sales), Berry wanted to celebrate her second year with Coty with a new fragrance.

The fragrance has top notes of crisp Italian lemon, papaya nectar, jungle cactus flower; at the heart is Masdevallia Orchid, blackberry creme and star anise; a drydown of sequoia, patchouli and tonka bean. Pure Orchid will go on sale in February and will be sold in 0.5 and 1 ounce bottles for $17 and $28 respectively.

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CFB Photos: Zoe Saldana for Avon’s New Fragrance

January 12, 2010

Zoe Saldana has been sanctioned as the spokesperson for Avon’s new fragrance Eternal Magic. This photo of her is absolutely stunning.

Beauty: Beyonce Turns Up the Heat

December 18, 2009

Beyoncé is hot and she’s about to get even hotter. Women’s Wear Daily reports the pop star is introducing her new fragrance Heat. Inspired her fans, Beyoncé wanted to create a fragrance that they could enjoy. The name Heat is derived from her previous tours where fire was a featured element. The red and gold bottle came about because they are two of her favorite colors; the antique shaped bottle is an ode to her love of vintage fashion.

The fragrance tops off with red vanilla orchid, magnolia, neroli and blush peach; at the heart is honeysuckle nectar, almond macaroon and crème de musk, and a bit of sequoia milkwood, amber and tonka bean.

The Heat fragrance collection includes three eau de parfum sizes: 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 and a 6.8-oz. Gold Sparkling Body Lotion for $24. The fragrance will hit stores as early as February, with worldwide distribution complete by August.

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Parties & Events: Queen Latifah Launches Fragrance at Macy’s

November 24, 2009

She’s an actress, singer, rapper, and budding beauty entrepreneur. Queen Latifah appeared at Macy’s in Herald Square to present her new fragrance aptly titled Queen. The fragrance hit stores just in time for the commencement of the holiday shopping season.

The Queen fragrance is available at Macy’s in 3.4 and 1.7 ounce sizes, gift sets and body butter.

Beauty: 50 Cent is Coming to Macy’s

November 4, 2009

Chocolate Fashionistas get ready for 50 Cent. He’ll be coming to a Macy’s store near you (Hopefully!) to promote his new Power fragrance for men. Start your holiday gift shopping and pick up a bottle of Power for your beau, dad or brother and hang out with 50 Cent. With any $68.50 purchase of Power, you can meet 50, pose for a picture and take home an autographed, flame picture of the two of you.

Here’s the 50 Cent Macy’s Power Promo Schedule:

Macy’s Herald Square – NYC
Thursday, November 5th at 5-7pm
Macy’s Perimeter – Atlanta
Saturday, November 7th at 12-2pm
Macy’s State Street – Chicago
Monday, November 9th at 12-2pm
Macy’s Union Square – San Francisco
Tuesday, November 10th at 5-7pm
Macy’s Lakewood – Los Angeles
Wednesday, November 11th at 5-7pm
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