Archive for the ‘Calvin Klein’ Category

Beauty: Calvin Klein’s New Beauty

May 7, 2010
 Beauty is in the eye of the beholder.

Calvin Klein, the man behind some of the most popular fragrances in the world is introducing his latest scent, Beauty. The fragrance, which will make its formal debut in October will is deemed to be the scent for the Calvin Klein collection.

Unlike the brand’s hot sellers like Euphoria (my favorite) and Obsession, Beauty will be presented as a timeless classic. It’s advertising is even a little more subtle than the previous Calvin Klein fragrance ads. The spokesmodel Diane Kruger will appear in ads fully-clothed.

Coty Prestige, who holds the license for the fragrance is targeting the scent toward a more upscale audience. The company wanted a luxurious fragrance with global appeal. The success of Euphoria will give Beauty a run for the money. The scent was largely successful nationally and globally.  A striking concoction of ambrette seeds, heart of jasmine and a drydown of cedarwood make up the Beauty scent.

Beauty will be available in three sizes:  1 oz. for $50, 1.7 oz. for $65 and 3.4 oz. for $85. A 200-ml. bath and shower creme will retail for $34, while the same size body lotion will go for $42. The egg shaped bottle is made of glass and encased in a metallic silver shell.  The packaging will have a glossy white finish with a silver halo. The scent will be sold in about 2,500 department and specialty stores nationwide, globally, in about 80 markets.

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CFB Photos: White Nights

October 20, 2009
Zoe Saldana and Eva Mendes

Proving white can be right, even after Labor Day, Zoe Saldana shone in Calvin Klein Collection dress while Eva Mendes dazzled in J. Mendel .

Fashion & Style News: Saks Fifth Avenue Takes on More Designers at Fifth

October 14, 2009

Amidst the nations financial crisis, the economy hasn’t affected the abundance of designer shops. Saks Fifth Avenue’s Fifth Avenue flagship has welcomed a bevy of designer shops within the last month including Max Mara, Calvin Klein Collection, Donna Karan, Burberry, Akris Punto, and Agnora.

Each designer shop has its own theme, influenced by the collection itself. Burberry has a contemporary British theme, while Calvin Klein has a bright, clean appearance. Akris Punto is trying out a new concept with a fresh look reminiscent of the brand. Donna Karan’s shop has polished black walls, beige travertine floors, and a flat screen television.

Each designer shop is strategically placed in areas where there high-traffic volume and an atrium where brands are highlighted each week.

Fashion Week Events: Calvin Klein Spring 2010 Runway Show & After Party

September 21, 2009

Calvin Klein, one of my favorite designers of all time, held his Spring 2010 runway show on Thursday 205 West 39th Street. Later Calvin Klein designer Francisco Costa hosted an after party at the Standard Grill to celebrate the end of Fashion Week in style.

 
 
 
 
Above: Looks from the spring collection.
 
 
Above: Kerry Washington and Thandie Newton in Calvin Klein Collection; Newton with Francisco Costa
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Discount & Designer Sales: Ideeli.com – Calvin Klein Day!

August 30, 2009

Ideeli.com Weekly Sales 

Monday, August 31st 

Calvin Klein Day

Sportswear/Activewear (Main Event)
Save up to: 60% off
Prices start at:$12

Coats

Save up to: 69% off
Prices start at: $69

Dresses 

Save up to: 75% off
Prices start at: $59

**Petite, Special/Plus Sizes will be available at this event.

Additional Sales: Furla Handbags

Not an Ideeli.com member? Join on the Chocolate Fashion Blog!

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