Archive for the ‘Bebe’ Category

Accessories: Elle’s Hot List for Fall

September 7, 2009

Here’s Elle’s list of must-have accessories for fall.

Stone detail cuff, $30, Express
Leather bag, $2,750, Proenza Schouler 
Crystal brooch, $200, Matthew Williamson
Leather sandal, $1,140, Diego Dolcini 
Boots, $248, Bebe
Faux snakeskin clutch, $35, Express
Patent leather pump, $524, Brian Atwood
Necklace, $139, Club Monaco
Link bracelet, $195, Kate Spade
Suede sandal, $328, Cole Haan
Vegetable leather sandal, $350, Pour la Victorie
Patent leather belt, $50, H&M 
View More of Elle’s Hot List!
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Bebe to Launch Signature Fragrance

August 12, 2009

California based Bebe Stores, Inc. will launch it’s signature fragrance on August 20th in 212 Bebe stores. In September the fragrance will be sold in 300 Dillard’s stores exclusively for six months. This is the retailer’s third attempt to sell a fragrance and hopefully the third time is a charm. The company admits previous efforts were not marketed successfully and the sales didn’t add up. After the exclusive deal with Dillard’s, the company hopes to expand into stores like Nordstrom, Sephora, and Macy’s.

The scent comes in three sizes: 3.4 ounces, $65, 1.7 for $49.50 and a mini .33 ounce spray for $12. The 6 ounce shimmer lotion, will retail for $12. The Bebe fragrance comes bottle is heart-shaped and the 3.4-oz. flacon has a heart charm with encrusted pavé crystals. The 1.7-oz bottle comes with a metal heart charm.

The target audience for the Bebe fragrance is 18-34 year-olds who are cool, hip, sexy, and romantic. A provocative advertising campaign for the Bebe fragrance will be featured in Cosmopolitan, Elle, and In Style magazines.

Bebe Logo

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