Beauty: Kate Spade’s Twirl

Kate Spade New York is introducing a second women’s fragrance this fall. Twirl, set to hit stores in September, captures the spirit of the Kate Spade consumer, the woman who loathes boredom is isn’t too fussy. Although the brand was initially known for its handbags, consumers have viewed Kate Spade as a lifestyle brand. The company continues to live up to those expectations.

The brand now includes clothing, accessories, shoes, jewelry, eyewear, fragrances and home goods. The whimsical scent starts with a mix of blackberry, pink watermelon and red currant; followed by orange blossom, star jasmine, sweet magnolia, musk and French macaroon.

The fragrance will include eau de parfum in 1.7 oz. for $65 and a 3.4 oz. for $80, and a 0.25 oz. roller ball for $18.  A 5 oz. body cream will sell for for $45; a 6.7 oz. body lotion for $40 and a 6.7 oz. shower gel for $35. 

Twirl will be sold in approximately 1800 department and specialty stores.

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