Fashion & Style News: Gucci Introduces Guccieyeweb.com

Gucci eyewear lovers can get their kicks at the brand’s new microsite, Guccieyeweb.com. The interactive social media site invites viewers to reflect and connect.

The site is part of a new ad campaign to launch a new collection of eyewear for the digital generation of 18 to 25 year-olds. The multilingual social networking site will allow customers to upload and share their own photos over a 3-D image of the sunglasses.

Guccieyeweb users can city hop from New York, London, Milan, Tokyo, Paris, or Berlin. They can also share uploaded photos via Twitter and Facebook.

Come November the site will swap the $220 sunglasses for ski goggles so users can upload winter and holiday snapshots.

www.Guccieyeweb.com

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